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Let’s celebrate the local in SXSW. From a day party put on by a recently born, local, online streaming radio station (AIR) that features only Austin artists, to an Austin original venue off the beaten path with funk fest galore that hearkens back to Austin before the downtown revolution, to a band returning home after a successful touring career to play a bunch of various parties including one late, late show that makes you a rock star for just staying up to hear them. Do Austin as Austin is supposed to be done. Check out your schedule:


Austin Independent Radio (AIR) Day Party


Thursday, 3/15

11:00 AM-7:00 PM

Free Entry. RSVP on do512

The Dogwood (715 W. 6th Street)


The ListentoAIR-Austin Independent Radio Day Party showcases artists that live, work and play in our town. The party replays the original simplicity of SXSW where the music is worth showing up for, you might grab a few free drinks, and the entry is absent of the wristbands and badges hierarchy (aka you just simply show up).  It’s what SXSW likely was before it got too slick. Support some of the best names that make Austin the live music capital and bring your friends from out of town to show off the real Austin. More on AIR (something you NEED to know about if you are a supporter of all things music in Austin) after the SXSW dust settles. Betcha if ya go to the day party, you might get a sneak peek.

Featuring: Quiet Company, Nic Armstrong, the Couch, White Dress, The Wheeler Brothers, Mike and the Moonpies, Love Minus Flowers, James Hyland and the Joint Chiefs, Christy Hays and Her Sunday Best and Stephen Sowan.




FUNK x FUNK Fest Showcase


Friday, 3/16

7:00 PM

Free entry with RSVP on do512, wristband or badge, $10 donation requested

The Sahara Lounge (1413 Webberville Road)

Funky, groove shaking good times held in a spot that’s a bit off the SXSW beaten path, but well worth the trek. The Sahara Lounge is a venue quietly tucked away from the madness of SXSW and features music from artists that make the trip worth the drive. With free parking, a beer garden, a large area to dance your ass off and a healthy dose of funk featured from Austin, NY, NOLA and LA, it’s a great escape out of and into SXSW.

Featuring: Roxy Roca, Super Secret Mystery Band, Honey Island Swamp Band, Matt Hubbard with Brad Houser & Robb Kidd, Robert Walter Band with John Speice & Josh Perdue and Reed Mathis.



Electric Touch


The band was born and grew up in Austin and are briefly returning. The five-man band combines the rock passions of its British and American band mates, celebrating garage-rock with a ferocious push-pull of sex and romance, from the highest highs of ecstatic union to the lowest lows of heartbreak. They’ve played all the big festivals from Lollapalooza, Warped, Coachella, CMJ Music Marathon and ACL. Hitting the road with big named Evanescence and supporting Hot Chelle Rae, they are set to release their debut album on March 20th. They are all over the place during SXSW and if you wanna stay up really late on the last official night of SXSW and close it out big this is the band to see. Check out their website for more SXSW opportunities and tour dates.

Saturday, 3/17

2:30 AM

The PureVolume House at Roy’s Austin (340 East 2nd Street)





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