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Outside Industry: The Story of SXSW from AMFM STUDIOS LLC on Vimeo.

What better way to start our festival coverage than with a film about SXSW? Michele interviews Arts + Labor co-founder Alan Berg about the movie “Outside Industry: The Story of SXSW,” You don’t need a wristband, 100 tickets are available to the general public for this movie at the Paramount website Showtimes: Wednesday, 3/16 at 4:30 PM at The Paramount (World Premiere)Saturday, 3/19 at NOON at Vimeo theater

Outside Industry: The Story of SXSW has been over 15 years in the making. The project started as a short film, the Emmy® Award winning South by Southwest: The Business of Music in 1994. Since then, Berg and his team at Arts+Labor have had unprecedented access to the SXSW archives. In conjunction with the Austin History Center, the film’s producers mined the SXSW vaults to uncover two-and-a-half decades of archival film, video, and print coverage about the conference. The resulting project tells the complete story of the SXSW music festival, from its creation and struggles to becoming the gold standard of independent music festivals.

Roland Swenson, Co-Founder/Managing Director of SXSW says, “Alan Berg and his crew found footage we didn’t know existed. The story they tell about the people involved with the birth and growth of SXSW as a cultural phenomenon is complex, nuanced and entertaining.”

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